Report Published: "Coffee in China"
The rising coffee culture as well as the popularity of coffee shops in the first and second tier cities helped to boost the performance of coffee in the review period. Instant coffee already has fixed consumer groups in developed cities due to long-term consumer education by leading companies, but lacks opportunity for further growing because of its high maturity. Thus, leading coffee companies were penetrating into third and fourth tier cities as well as rural areas, because they saw great...
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