"Incontinence in Finland" Published
Incontinence products grew by 6% in current value terms in 2013, driven mainly by the ageing Finnish population, resulting in more consumers requiring incontinence products. Manufacturers are also actively promoting incontinence products, trying to remove the stigma associated with incontinence. Manufacturers are specifically targeting consumers with moderate problems. It should also be noted that VAT was increased from 23% to 24% in January 2013, which added some value to the category.
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