Now Available: AEON Group in Retailing (World)
The second largest retailer in Japan and Asia Pacific, AEON has made gains in emerging markets. After entering Indonesia and Vietnam through convenience stores it plans to develop a multi-channel presence in both markets by opening large store formats. Its bold decision in 2013 to take control of the struggling mass merchandiser and supermarket chain Daiei in Japan, while conferring it larger scale of operations, will also make the group more dependent on the saturated mass merchandiser format.
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