New Market Research Report: Irons in Austria
Irons is influenced by two factors in 2013. Firstly, the manufacturers focused on introducing irons with added value and innovative features in order to attract consumers and encourage them to replace their old irons with new ones, which positively influenced both volume and value growth in 2013. Secondly, the already high possession rates of irons contributed to market saturation. According to Euromonitor International data, possession rates of irons reached 99% in 2013 in Austria.
View full press release