New Market Study, "Meal Replacement in Belgium", Has Been Published
The meal replacement category benefited from a combination of factors in 2013. In fact, the category profited from a fall in competition from slimming pills. The European Food Safety Agency (EFSA) recommendations, laid out in 2011, were more damaging to slimming tablets than meal replacement products. While certain nutritionists continue to push slimming pills and dietary supplements, meal replacement products have experienced no reputational repercussion. Moreover, a new trend favouring protein-based diets, mainly following the success of nutritionists such as...
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