Yoghurt and Sour Milk Products in Italy - New Report Available
The review period witnessed a significant change in consumer behaviour. Italian consumers became increasingly suspicious of functional products, particularly pre/probiotic yoghurt, the previous growth driver in the category, and returned to simpler and more natural products. In any case, 2012 and 2013 were quite successful years for yoghurt and sour milk products, especially if compared with other dairy categories.
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