New Report Available: Direct Selling in Venezuela
Venezuelans are used to purchasing a variety of products through direct selling. The long presence of companies, such as Avon, and the high penetration of distribution networks make direct selling an accessible and reliable channel. Indeed, catalogues provide consumers with enough time to compare and analyse the best options, as many distributors sell from two or three catalogues, sometimes from different companies. In addition, catalogues are accompanied by advice from distributors, who are generally friends or relatives. After ordering a...
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