New Market Study, "Frozen Processed Food in Italy", Has Been Published
The performance expected in frozen processed food in 2013 was even better than in the previous year, and is set to record an increase in volume terms of 1%, and 3% in current value terms. In fact the category was only marginally affected by the economic crisis in Italy. The key factors supporting the good performance of frozen processed food were convenience, healthier recipes and the significant development of some categories, such as frozen meat substitutes, frozen pizza and frozen...
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