Recently Released Market Study: Sports and Energy Drinks in Egypt
On-trade sales accounts for more than two-thirds of the sports and energy drinks volume sales, and accordingly it has a significant effect on the market performance. The country's political instability has resulted in a decline in the tourism market along with a deteriorating performance of foodservices given the lack of security in the streets. All of which have affected negatively the volume sales off the on-trade channels resulting in a decline of 5% since sports and energy drinks are mostly...
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