New Market Study, "Hot Drinks in Indonesia", Has Been Published
In 2013, total volume sales of hot drinks grew at a marginally slower rate than in 2012, given the already quite well established culture of drinking hot drinks in Indonesia. The maturity of the existing consumer base, especially for coffee and tea, and the unfavourable economic climate in 2013 due to the skyrocketing price of fuel were the main reasons for the marginally slower performance of hot drinks. Driven by the significant fuel price hikes, prices of basic commodities as...
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