Report Published: "Other Hot Drinks in Mexico"
Other hot drinks is stable, with little product innovation, and dominated by the top three players: Mead Johnson Nutricionales de Mexico, Nestle and Unilever. In 2012, General Mills attempted to enter the market with its new product Nutriatole, which was set to compete with Maizena from Unilever in atoles, a traditional Mexican hot drink. However, with Maizena's dominance Nutriatole flopped and the brand survived for less than a year.
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