New Market Report: Small Kitchen Appliances (Non-Cooking) in Turkey
Volume sales of small kitchen appliances (non-cooking) fell to a single-digit growth rate in 2013 for the first time since the recession in 2008/2009. Double-digit current value growth returned over the review period after two successive years of slow growth during the recession. During 2008 and 2009, despite fairly-strong volume growth exceeding an average of 10% per year, the category recorded slower current value growth due to consumers preferring cheaper products and retailers using price discounts to drive sales.
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