Market Report, "Analgesics in Ireland", Published
2013 was another year of strong growth terms for ibuprofen in Ireland as growth the category continued to outpace all other analgesics categories. Growing concerns surrounding the possible health dangers associated with the overuse of acetaminophen served to hamper growth in this category somewhat, to the benefit of ibuprofen. Furthermore, many Irish consumers have grown to rely more heavily on the advice of pharmacists in recent years, with high GP costs proving restrictive for even many of Ireland's middle income...
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