New Market Report: Bottled Water in Kazakhstan
In 2013, bottled water continued to register strong growth, with total volume sales rising by 9%, mainly thanks to the good performance of still bottled water. More Kazakhstan consumers are becoming aware of the importance of water consumption and perceive it as the healthiest type of soft drinks product. Promoted and supported by various marketing campaigns, water is the most popular drink for a number of consumption moments, such as breakfast, in hospitals and for recuperation purposes. Increasing consumer disposable...
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