Now Available: Sports Nutrition in Ireland
Vitamins and dietary supplements continued to see strong development and diversification along gender lines in 2013 as manufacturers responded to increasing consumer demand for products with a more targeted performance. Both male and female Irish consumers have become more demanding in terms of product ingredients in recent years as knowledge and awareness of the benefits of various vitamins, minerals and nutrients increases. Furthermore, there is a growing preference for multifunctional vitamins and dietary supplements which address a range of issues...
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