Chilled Processed Food in Thailand - New Market Report
Chilled processed food recorded current retail value growth of 11% in 2013 - slightly stronger than the 10% recorded in 2012. The area is benefiting greatly from the increasingly fast pace of life in Thailand as chilled processed food is perceived as a good and convenient home cooking solution. In addition, a wide range of products are available within this area. However, this area faces strong competition from frozen processed food, which offers more product variety and competitive prices.
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