Now Available: Chocolate Confectionery in Belgium
Chocolate confectionery in Belgium is a mature category and it registered a relatively static performance towards the end of the review period. This was due to two key factors: diminishing disposable income among consumers and increasing health awareness. The volume sales decline, however, was countered by the rise of indulgent and premium products. The success of brands such as Merci (August Storck KG) is based on quality, variety of offer, and single-serve offerings. While these products did not manage to...
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