Baked Goods in Malaysia - New Market Study Published
Soft economic conditions in Malaysia during 2013 saw consumers fending for their jobs and in turn immersing themselves at work. This translated to a more hectic lifestyle for many consumers, as they still have to juggle with their family life. Therefore, consumers increasingly demand convenience in their daily lifestyles, which benefits biscuits, which are convenient as quick meals or snacks. This resulted in a stronger current value growth for biscuits in 2013 than in 2012.
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