Market Report, "Nappies/Diapers/Pants in Ireland", Published
In spite of the ongoing severe economic recession in Ireland, many consumers have remained stubbornly resistant to trading down on purchases intended for their babies and this has ensured that demand for nappies/diapers/pants has remained relatively strong even as volume sales have decreased. During 2012 and 2013, however, volume sales declined only marginally in spite of another year of government austerity measures and recession in the Irish economy and a decline in Ireland?s birth rate. There is increasing evidence that...
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