Retail Tissue in Cameroon - New Market Study Published
Consumer awareness of retail tissue products increased, as supermarkets intensified in-store advertising and stocked a larger variety of such products. In addition, the growing population, with its emerging middle-income group, helped to fuel demand. This created opportunities for retailers, which were more present in residential areas to increase the availability of products. With the entry of some new players, lower-priced brands also made their way into the market, hence attracting more price-sensitive consumers.
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