New Market Research Report: RTD Tea in Estonia
RTD tea recorded strong growth in 2013 largely due to new launches and the relatively warm and sunny summer in 2013. Moreover, RTD tea gained attention as it is perceived as a healthy soft drink in comparison to other categories, such as carbonates. However, as Estonians health awareness improves, they are realising that RTD tea often contains as much sugar as carbonates and fruit/vegetable juice. Therefore, leading player Coca-Cola HBC expanded its variety of Nestea RTD tea sweetened with stevia.
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