New Market Report: Direct Selling in Peru
Direct selling posted retail value sales growth of 10% in 2013, which was in line with the performance observed in 2012. The channel benefitted from the positive performance of the Peruvian economy, which allowed consumers to spend more on non-essential beauty and wellness products. In addition, beauty and personal care direct sellers, which again accounted for a leading retail value sales share, continued to engage in frequent product innovation, offered attractive discounts and increased their sale forces, which aggressively promoted...
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