"Ready Meals in Belgium" Is Now Available at Fast Market Research
The main event in 2013 is the sudden impact of the horsemeat scandal on meat-based ready meals. Already disappointing in 2011 and 2012, frozen ready meals is suddenly taking a backseat in 2013 following the scandal, with sales of frozen lasagne notably impacted. Belgium seems to have been less affected by the horsemeat scandal than France or the UK; nonetheless, sales in other categories are also being 'contaminated' by the scandal, including canned/preserved ready meals and chilled ready meals. In...
View full press release