Market Report, "Oils and Fats in South Korea", Published
In 2013, oils and fats grew by 4% in retail value terms, to reach sales of Won535 billion. Although volume growth has stayed at 1-2% year on year, local consumers' willingness to afford the premium prices for healthy oils and fats is growing faster as premium products have recently led in oils and fats. In order to capture these market opportunities, manufacturers are now trying to meet consumers' needs for healthy products through general premiumisation. That is, they are attempting...
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