"Bleach in Lithuania" Is Now Available at Fast Market Research
In 2013, the customer base for bleach continued to decline in Lithuania. The category continued to face intensifying competition from the development of laundry care products with whitening effect and stain removers. The major consumer profile for bleach is income-sensitive customers, in particular elderly people and those living in rural areas. The younger generation perceive bleach as old fashioned and a damaging product not only to belongings, but also to health and the environment. The category is associated with economy...
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