Sugar Confectionery in Belgium: New Research Report Available at Fast Market Research
Sugar confectionery is a mature product category in Belgium where innovation, especially in terms of successfully targeting young consumers, is essential to maintaining growth. Operators of private label products are taking advantage of this situation, with their low prices. In fact, especially in sugar confectionary, consumers seem to be receptive to promotions - as compared to products such as chocolate confectionery where high-quality brands with a premium positioning, such as Merci (August Storck KG), are seeing growth.
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