New Market Report Now Available: Surface Care in Ireland
Consumers' economic concerns hit surface care hard at the end of the review period. Most product areas saw volume sales decline, as consumers shifted away from higher-priced product areas. Household care wipes and floor cleaning systems was particularly impacted by this trend, with all product areas declining. The majority of task-specific surface care also saw volume sales decline during the year. The recession has hit all of these areas hard and in 2013, although the general economic performance was better...
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