New Market Research Report: Nappies/Diapers/Pants in Turkey
In 2013 nappies/diapers/pants continued to register a decline in volume terms; however, current value sales increased by 14%. In 2012 the three leading companies decreased the number of items per pack of nappies/diapers, whilst maintaining the price per pack. This led to a double-digit increase in unit prices. On the one hand this boosted value growth; however, this, combined with concerns over the economy during 2012 and 2013, delayed some consumers? decision to have a baby, or some consumers looked...
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