Market Report, "Frozen Processed Food in Belgium", Published
In the context of a mature gum category, innovation, especially in terms of flavours, but also in terms of packaging, proved to be the most important factors impacting gum in 2013. New flavours or mixed-flavour products (featured by brands such as Mentos Gum Up2U from Perfetti Van Melle Group) saw strong performances in 2013. Overall, however, the performance of gum in 2013 remained significantly weaker than the double-digit value growth recorded in 2008 when it benefited from impulsive purchasing patterns.
View full press release