New Market Study Published: Jeans in China
After the Carrefour and Beko France collaborative promotion on Grundig steam generators, which overheated sales in 2012, another similar collaborative promotional campaign in 2013 - by Societe Distribution Casino (Geant-Casino) and Thomson Electromenager - again distorted sales of irons in 2013. Furthermore, as 2012 was already a year of overheated sales, the growth brought forth by the second collaborative promotional campaign in 2013 had a lesser impact, as many households had already equipped themselves the year before. All in all,...
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