New Market Research Report: Other Hot Drinks in Germany
In 2013, other hot drinks in Germany recorded steady retail value and volume growth. Flavoured powder drinks, which account for the majority of sales, are especially popular among children. The brands available therefore mainly target children and market their products as energising and with added calcium to generally benefit the health of young ones. However, flavoured powder drinks are particularly popular during the winter time and are also consumed by older generations as an alternative to coffee or tea. As...
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