Market Report, "Consumer Appliances in Germany", Published
2013 was another good year for consumer appliances in Germany, with volume and current value growth seen in both major and small appliances. The performance in 2013 was also stronger compared with 2012. With the housing market performing well in Germany, there were more home buyers in the market for major appliances in 2013. Since the owners of new dwellings commonly seek well-established brands, such as those from global powerhouses BSH and Whirlpool, the presence of these brands increased.
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