New Market Report: Jeans in Sweden
Whether authenticity and history are deciding factors in the success of a jeans brand is increasingly being questioned. Instead, there is a clear and growing focus within jeans on the type of fit. As a result, the increased penetration of stretch denim was a noteworthy development in 2013. In addition, trade sources also point to a greater willingness on the part of premium position apparel specialist retailers to accept "lower" priced jeans in their product assortments as range, brand strategy...
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