Sanitary Protection in Canada - New Market Study Published
The consumer base for sanitary protection continues to be negatively impacted by age demographic changes in Canada. In 2013, the number of Canadians aged 65 and above increased by 4% to reach 5.4 million, growing at a faster rate than an overall population growth of 1.2%. As a result, the target market for feminine hygiene products, the number of women aged 12-54 years, remained almost static. Subsequently, volume of sanitary protection sales saw only as modest increase of 1%. Value,...
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