Market Report, "Deodorants in Greece", Published
Value growth of deodorants in China in 2013 slowed slightly compared with 2012. With retail sales of RMB614 million, deodorants remained a niche category with a small consumer base. Despite the fact that deodorants can remove unwanted body odour in an immediate manner, China's mainstream consumers remain conservative over trialling such products. Frequent showering and the application of perfume were considered to be more acceptable. Sales of deodorants were mainly underpinned by consumption among younger generations, with their consumption remaining...
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