Tea in Singapore - New Market Report
Singapore does not have a strong tea culture as the consumption level of tea is lower than that of coffee consumption in Singapore. Hence, the tea category still has room for growth, in general. The increasing health and wellness trend drives the growth of tea consumption as green tea and fruit/herbal tea are popular among health-conscious consumers. Tea is also perceived as a lifestyle trend among young consumers, and manufacturers have therefore introduced many tea variants such as fruit tea,...
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