New Market Research Report: Tea in the Czech Republic
In 2013, Czech consumers showed more interest in herbal tea, black specialty tea and functional tea whilst remaining enthusiastic about fruit tea and flavoured green tea. Czech consumers look for interesting fruit/herbal tea flavour combinations and they purchase more tea with health and wellness benefits. Interest in health and wellness tea is developing in line with the general health and wellness trend in the Czech Republic. Innovations in 2013 reflect the mentioned key tastes of Czech consumers. For example, Sara...
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