New Market Study Published: Personal Care Appliances in Russia
By the end of 2013 personal care appliances posted 7% volume growth and 12% current value growth to reach 17.6 million units and RUB26 billion. The category registered a strong decline of 19% in current value terms in 2009 due to the economic downturn. However, by 2010 it posted double-digit current value growth. Healthy growth of this category in both volume as well as current value terms is characterised by the low penetration level of personal care appliances, therefore the...
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