New Market Study Published: Air Care in Hungary
In 2013 companies in air care continued to take advantage of the general premiumisation of some categories which began two years earlier. Even though this product valorisation trend was more evident in candle, electric, spray/aerosol and other air fresheners, premiumisation has also been seen in some other categories, thereby alleviating structural decline. The category remained dynamic in 2013, thanks to frequent communication campaigns over 2011-2012 which revived the interest in novelties such as multicoloured candle air fresheners, elegantly designed electric...
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