Other Hot Drinks in Italy - New Market Study Published
Over the review period, other hot drinks has been suffering as a result of the economic and financial crisis and the lower purchasing power of Italian consumers. In fact, Italian consumers have been drastically reducing and limiting all expenses which were not considered a necessity. As a consequence, the off-trade volume of other hot drinks has been decreasing slightly, while on-trade volume has been falling slightly faster, down by 1% in 2013.
View full press release