Recently Released Market Study: Digestive Remedies in Iran
Egyptian consumers faced a challenging situation during the review period, with the 2011 revolution being followed by ongoing unrest and political and economic uncertainty. Many were also forced to work long hours due to rising living costs and greater job insecurity. Stress levels thus understandably increased for many Egyptians in the latter half of the review period, with this in turn increasing the incidence of acid indigestion and boosting sales of antacids.
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