New Report Available: Digestive Remedies in India
Digestive remedies continued to show a balanced performance in 2013. Manufacturers were not active in terms of innovation, while advertising remained a key area of brand management. The category reached maturity and rarely witnessed significant new product launches. Moreover, as the moderate success of proton pump inhibitors indicates, new product launches were not necessarily successful. Therefore, manufacturers remained passive in terms of product innovation and focused on the promotion of existing brands.
View full press release