Recent Study: Consumer Health in Indonesia
Numerous categories within consumer health registered double-digit current value growth rates in 2013, namely analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies, as well as vitamins and dietary supplements. The growth was propelled by the increasingly hectic and unhealthy lifestyle of consumers, combined with the unpredictable climate change, which led to lower body immunity. The aggressive marketing efforts by leading manufacturers within consumer health also played a...
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