New Report Available: Dishwashing in Bulgaria
Leading brand Ola continued to gain share due to Astrix SA's efforts for better distribution. The product is well priced and widely available. It also enjoys promotion through point-of-sale activities. As a consequence, other players are not able to compete in terms of price and positioning. Consumers are familiar with the company's umbrella brand Ola and they tend to be very loyal to it. Distribution for other players is also difficult as they may be strong regionally but have a...
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