Cotton Wool/Buds/Pads in Bolivia - New Report Available
In 2013, off-trade value sales of concentrates grew by 10% to reach US$1.8 billion, while off-trade volume sales of liquid concentrates grew by 34% to reach 18 million litres. The liquid concentrates category continued to grow, after rising by 48% in 2011 and by 56% in 2012 in off-trade volume terms. After Kraft pioneered the reduced sugar liquid concentrates category with its MiO water enhancer in 2011, the entrance of new players to liquid concentrates in 2013 reinvigorated consumer interest...
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