Refrigeration Appliances in France - New Study Released
Demand for convenience is the key driver of ready meals in 2013, with it clocking stronger current value and volume growth than in 2012. Weak economic conditions are driving consumers to focus more on their work for fear of losing their jobs, thus seeing them handle more hectic schedules. Therefore, consumers are increasingly demanding convenient meal solutions instead of spending time preparing meals from scratch after a hard day at work.
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