Report Published: "Carbonates in Italy"
The leading companies in the category all launched largescale advertising and marketing campaigns. The most popular and successful campaign was that of The Central Beverage Co Ltd. The Central Beverage printed on all Coca-Cola bottles and cans, 70 common first names in Israel, stimulating consumer interest and activity by the way of creating hype of finding one's name on the package, creating name gimmicks and sharing pictures of consumers with their individually named Coke. NIS3 million was invested in this...
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