New Market Study Published: Luxury Writing Instruments and Stationery in South Africa
Writing instruments remained a very important part of luxury writing instruments and stationery during 2013 as they continue to contribute more in terms of overall value sales. The use of luxury pens as corporate gifts has helped push up the volume sales for the category. Companies often buy such products for particular events, such as long service events for employees, where employees get rewarded for good service as well as for attaining set goals. The common gifts provided to employees...
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