Recently Released Market Study: Sanitary Protection in the US
Over the review period, manufacturers set their focus on furthering personalisation and premiumisation in sanitary protection. U by Kotex, launched in 2010, was the first major venture in this direction. With coloured packaging, a shiny black folding carton and metallic silver designs, U by Kotex appealed to consumers via aesthetic taste. Procter & Gamble followed suit in 2012 with its Radiant Collection. The Radiant Collection promises better absorbency and high technology as well as having a designer look. These products...
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