Recently Released Market Study: Ice Cream in Taiwan
Value sales of ice cream are set to record growth of 4% in current terms in 2013, a comparable rate to 2012. Higher disposable incomes are allowing consumers to turn to more premium brands, such as Haagen-Dazs and Movenpick. This trend accelerated after the melamine scandal for milk powder in China in 2008. After the incident, Taiwanese consumers were very concerned about the safety of products containing milk, such as ice cream. Premium products that offer better quality appeal to...
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